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Branding - More Than Just a Statement - A Memory Scar
|Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.
You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware but there's always a new secret marketing aid being developed and made available ... nearly every day of the week.
I'd be one of many that could point out who the target group is for all of these hidden treasures and industrious salespeople. But if you're reading this, then take a bow and a large step forward! You are in fact the "demand" component of the supply that's being generated.
Now what happens when you also join the ranks of the industrious? It doesn't take a whole deal of thinking to recognize that you can easily get lost in the traffic, especially if you are starting up a business of your own. Being known as an absolute is a very real way of defeating some of that traffic; not the only way but a very effective one.
Your general copy writing and headline creation tactics certainly help the cause but in a saturated market environment you need to embrace every advantage.
Exactly what then, can you do, to be noticed? Question well asked and the answer ..... consider branding yourself.
The reason branding works is that it gives individuality to the value you provide to those that come to your site. If they don't come to your site then its through your e-mails, e-zines, blogs and advertisements.
It makes folk recall your Site and perhaps even prompts them to bookmark. Do it right and they might even opt to scan for forthcoming product that carries your brand name.
You'll be far more noticeable if you can create something that settles on someone's mind. Catch the imagination of your readers, use unique or quirky themes and make that difference that magnetizes your audience.
By way of example, let me relate a branding experience using a quick story.... tangent if you will.
There's a huge red rock located in the middle of Australia that was at one time known as Ayers Rock. More recently it has adopted the term Uluru.
The rock and the country around it belong to a group of Aboriginal people called Pitjantjatjara and Yankunytjatjara.
So, the people also have been renamed and are now referred to as "Anangu" because it's easier.
These people have a history rich in story and in this case they identify the various faces of the rock using that approach.
One saga goes something like this..... A long, long time ago, in the time of the Tjukurpa, which the Aborigines call the dreamtime, the animals gave shape to a rock.
There was a young woma python, or Kuniya, that was passing by and was surprised by a group of Liru, which are venomous snakes. Kuniya, not being from that area, was affronted by the Liru who threw spears at the python and killed him.
So hard did they throw their spears that the points made holes in the rock.
The Pythons ancestor, also a Kuniya, was so angered by this that he killed one of the Liru with a stick.
So, on the west face of the rock there are holes that are said to be from the points of the Lirus' spears and on the south face of the rock, Kuniya the woma python can still be seen as a dark wavy line on Uluru.
Now the story in itself doesn't mean a whole lot but if you are ever able to visit Uluru, you will happen to find a south and a west side of the rock that now has individuality because it's been branded.
To any one else this is simply a rock but to you, you now know there exists Western and Southern rock walls that hold special understandings. These are unique and remembered even if not in the original light.
Get yourself branded and stand out from the rocks that exist in your niche marketplace.
Start with your ads, an article or two and build from that into your website. Regardless of what appearance might do to enhance any efforts, it's generally how you stick in a customer's mind that produces results.
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