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100,000 Subscribers In 30 Days?
|Two years ago, I sat
listening to ideas on how to build my list faster. The
room was filled with seasoned on-line and off-line marketers. They
all told us that the money was in the list... something we all
People in the room shared just about every method imaginable
for building a list. They covered what worked, what didn't, and
what you definitely should not do. They shared their personal
experiences and the results of their latest list building tests.
A few of the speakers had tremendous impact on me. One was
Paul Myers, whom I previously knew primarily from on-line
discussion forums. I had also enjoyed several long phone calls
with him. The other speaker whose message intrigued me was
Frank. Frank spoke of buying lists of new subscribers for
less than a penny a name. He spoke of something called
Frank revealed that he and other top marketers
regularly joined together and bought batches of tens of thousands....
maybe 100,000 names. These names were gathered via on-line forms
placed on high traffic websites. The forms offered more information
on the types of products and services that Frank and his friends
offered. The websites' visitors checked this box requesting more
information, and these names (along with datestamp, IP address
and other relevant information) was passed to the opt-in
As I listened to this talk of building a list of 100,000 in a month
or less, I wondered, if it's so great, why isn't everyone doing
it? The answer that later became clear is that many of the top
marketers ARE doing it. It's not their only method of building
a list, but it's definitely one of their most profitable.
The next question that popped into my tiny mind was, "Are
these really subscribers or will I be accused of spamming if
I send emails to these people?" These people do actually opt-in
to receive more information about starting an on-line business.
They do physically check a box requesting more information
be sent to them. That does technically make them opt-ins.
Later, my coaches and mentors would share with me many
SECRETS. One was that when you have access to one of
these list, it's all about return on investment. We all know
that names purchased via co-opt systems are less responsive.
They are less responsive because the subscribers don't know
you - they don't have a relationship with you.
These mentors went on to share that there was a proper
way to legitimately turn these opt-in "LEADS" into
subscribers. The method is very simple. In your first,
and every email to them, you remind them that they
requested more information of this type through an on-line
form. It doesn't hurt to include the date, IP address and
email address they subscribed from. Then you go on to
share some fantastic information with them... maybe in
the form of your ezine. In every contact with these
purchased names you also include an easy method for
them to unsubscribe.
If you provide genuine value, over time, you will build a
relationship with many of these leads. Many will
unsubscribe, but again - the important metric is return on
investment. that's what you need to track. If you start out
with 100,000 names but 6 months later that list has
dwindled down to 10,000 or maybe even 1000, what is the
lifetime value of those list members remaining? That's
the question you need to ask. You answer that largely
based upon what you currently earn for each subscriber
on your list.
Another concept that sank into my head at Joel's
workshop was the concept of building sub-lists. These
are lists that are kept separated based upon the source.
This allows you to send emails/offers to your lists based
upon list demographics or how they were acquired.
I now have many sub-lists. These sub-lists are from
articles I written, teleseminars I conducted, interviews
I given, course I've authored, website forms, joint ventures,
and co-registration purchases. Each list is generally
set up as an autoresponder that I can send select messages
to. My autoresponder system allows me to send out an
unlimited number of both scheduled and unscheduled
I mentioned the "Nitro Guys. I was attracted to them by
the following intriguing headline:
"Ever Wonder How Top Marketers Get Thousands Of Subscribers
On Their Lists While Everyone Else Struggles To Just Get A
I clicked through to their site to complete the education I
had started at Joel Christopher's workshop…
They taught me all about the system a lot of top marketers
use to build their lists fast. Their service provides me with
a great return on investment.
There are no real magic bullets. I've found the names purchased
through co-registration services much less responsive than the
names acquired from visitors to my website. However, I have grown
to consider opt-in co-registration names to be a vital part of my
marketing mix. Maybe you will too? Give it some thought. And
now… you know one of the secrets to building a mailing list of
100,000 in 30 days.
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