Start Guide To Etsy Selling. Snapchat, Instagram And Pinterest
Marketing For Business
Etsy is a
marketplace online where you can sell specialty and unique products
usually in the craft niche. Items are usually handmade, or they can be
items of a certain vintage (usually more than 20 years old) as well as
supplies for the craft niche.
nearly 29 million buyers on Etsy and there are around 1.7 million
sellers that are active. This is great news for you as the number of
buyers is huge and if you can find something to sell to them then you
will be in the money. With the right products you will be able to make
a good secondary income.
It is pretty unlikely that you will become a millionaire selling on Etsy. There are some sellers that make their full time incomes on this website, but most are making a secondary income. When you are starting out it is not uncommon to make around $30 to $50 a month.
to make money selling on Etsy
The first thing
that you need to decide is what you are going to sell on Etsy. You
need to take your time over this as choosing the right product(s) will
mean the difference between success and failure. If you want to sell
designs on Etsy this is fine as there is demand. There is also demand
for imagery that people can use with their social media accounts.
Take a look
through the website and see what other people are selling to come up
with ideas. We are not suggesting that you copy others here, just take
a look for some inspiration. When you have decided then you need to
make your product (or order a prototype) and then test it. Quality is
very important so make sure that it is good.
Now it is time
to create your Etsy shop. You will need to come up with a name for
your shop and create a logo for it. These are not deal breakers but do
your best to come up with an appealing name. Get a good logo designed
on Fiverr or create one yourself if you have the skills.
You will need
to take some very clear and attractive photographs of what you are
offering. This is essential as great pictures will lead to increased
sales. This is more important than your name and logo some spend some
quality time on this. If it is a product then photograph it from
different angles. Make your product shine!
You will have
to pay US 20 cents for every listing that you post on Etsy. You need
to work out the costs of your offering and the price that you want to
sell it at. Again you can look at what other people are doing for
inspiration here. Don’t overprice your items and your sales will be
You need to
calculate what it will cost to ship your items to your customers as
well. If your items are relatively small and pack easily then the Post
Office is probably the best option. For larger items consider using a
courier. You must know the prices of shipping as you do not want to
lose money here.
Media marketing for business growth
You should be
able to sell a number of products or other offerings just within Etsy
itself if you have good images. But to take this to the next level you
need to use the power of social media marketing.
If you have a
Facebook and Twitter account then you can easily link these to your
Etsy shop. This way you will be able to get likes from Etsy shoppers.
It is best to create a Facebook page for your shop and link to this.
Add a message to encourage fans to follow you and receive news about
new items in your shop.
One of the best
social media platforms to use to promote your Etsy shop is Pinterest.
You can use your existing Pinterest account but it is probably a
better idea to create a specific account just for your shop. Create a
board and then pin your listings on it. You can create additional
boards where you can showcase things that work well with your
offerings but do not compete.
great because it is a visual platform using the power of images. “A
picture paints a thousand words” so use this to your advantage. You
can also use other image based platforms such as Snapchat and
Instagram for your Etsy shop marketing.
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