43 Tips to a Powerful Email Marketing Strategies
How To Run
a Successful Email Marketing Campaign: Using Email To Promote and Grow
Your Business - (Must Have Tips To Create a Successful and Effective
Email Marketing Strategies)
are some tips you will have to keep in mind.
The fact is that no
email campaign was actually built without getting the permission to
get started, so first you will have to focus on building
an email list that is sizable.
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There are a lot of
ways which you can use in doing this of course. Some might simply
prefer to offer a newsletter or product updates while others prefer to
give something away for free.
I can’t actually
tell you what is the wrong or right answer in this case, but the fact
remains that it’s very important to have a good purpose when asking
for an address. This is usually where a call to action that is strong
comes into play, and another important thing is copywriting.
I get discounts?
do I get when I give you my email address?
often will you email me?
you going to spam me?
I get a first crack at your beta?
you send me relevant offers or more junk?
These are some of the questions you’ll have to address if you really want to be successful in phase 1. Just posting “enter your email for updates” won’t be able to get anyone excited to do so. Rather just consider sharing specifics.
Your customers always
make very good candidates, so don’t ever forget to add some form of
registration or email subscription as part of your purchasing method.
Always remember to use special regard in treating these addresses.
your emails to the right recipients
marketing campaigns that failed didn't work because the sender
actually treated each email recipient the same. The person who prefers
blue wallpaper got the blanket email that has the green wallpaper.
Although the people that like green wallpaper were excited, the rest
of the email recipients were not happy. Don't ever make the same
mistake. Try to get as much data as you can, from customer buying
habits to geographic location. You have to study that data and then
divide your list accordingly. If you have a number of people who
actually love one type of service that you offer and then another
group that couldn't care less, you will have to strategize
Try to call all your
customers by name in emails that you send to them if you can. Always
send your emails from the same address all the time. The more personal
you are able to get, the easier it will be to build trust. And you
will also have a very good chance of your emails being opened and
How were you able to
get the email of your customer? Is it that they sign up for your
communications after viewing a specific blog? This is actually the
kind of data which is very useful for personalizing emails to a
specific group of people. Also known as an email funnel, you will have
to send personalized content that is in alignment with the particular
behavior of the user, and then keep fine-tuning it to transform them
from just user to customer. This funneling
do not only increases open-rate but it is also a very strategic method
to fulfill their particular needs with some certain services and
Emails That Work with Multiple Devices
In a mobile world
that is increasing with so many devices, you will have to make use of
a design that is responsive in order to connect with your full
audience because not everyone opens up emails the same way. From
laptop to iPad to smart phone, you need to be able to present an email
to your customer in a format that is simple, clickable, readable and
dynamic. Accessibility is always key so if you are not making use of
design that is responsive, you will have to at least get the data on
your target audience and then use a format that is already catered to
the most prevalent device.
your layout simple
Don't ever overload
your layout with some flashy graphics, big fonts and other
in-your-face items. Try to keep your layout very simple and clean.
Your layout will have to be professional and very simple to navigate
because an overly busy layout will definitely turn your recipients off
and that will send your newsletter or email campaign right into the
a compelling subject line
Your subject line
will actually determine whether customers will open your email or even
delete it. So do your due diligence and come up with an honest,
compelling subject line that is meant to grab your customer’s
attention. Don’t use hot-button words and phrases such as “earn
cash!” and “make money!”
Try to always go for subject lines which pique the curiosity of the
recipient, but also tell the truth at the same time.
it easy to subscribe and unsubscribe
There are a lot of
benefits to optimizing your email subscribe and unsubscribe processes.
Not only will you be able to create a very good experience for your
customer, you will also be able to gather lots of valuable data that
you wouldn’t be able to get from any other marketing initiatives. It
will only take a few hours to have your process running like a machine
that is well-oiled.
Any time someone
subscribes to your email
program or newsletter, they are simply giving you the permission
for direct marketing. Now you have to know that people’s inboxes
are a very personal thing, and it’s actually a privilege that they
are letting you have their email addresses. This is one of the main
reason to make sure that your email subscribe and unsubscribe
processes are easily set up to make a very good impression.
subscribers what to expect
Do you intend to send
letters from the president, e-commerce sales, company updates, daily
deals, or even weekly tips, it's always important to let your readers
know what they have to expect and when exactly to expect it. Always
give them a lot of information as possible on your signup form, so
that they can easily decide if they will like to be on the list or
a welcome email
Now you have to know
that one of the most important tools that is in your email marketing
toolbox is a welcome email that is automated because when there is
subscription from new
contacts to your list, you will have to welcome them to the group with
an email that is inviting.
A welcome email is actually the very first friendly exchange that is between your business and a new subscriber. It usually sets the tone for some future communications and it also encourages new members to engage with your business.
below are some effective examples that will assist you create a very
effective welcome email. These emails normally come from businesses
that are big and small.
a welcoming note
perks of your email list
a clear call to action
the spotlight on your product or service with eye-catching images
people content they want
services normally offer features such as segmentation and groups to
assist you in making your content relevant to the people who are reading it. So if
you are sending emails that are different for different groups (for
instance, a non profit might send emails that are separate to donors,
volunteers and the board of directors), then you can simply ask people
to check a box in order to join a specific group on your signup form.
Segmentation let you to be able to target some certain subscribers on
your list without even assigning them to any group. If your store is
actually having a sale, then you will have to send a campaign only to
people that are near that particular zip code, because the subscribers
that reside in some other parts of the world don't really need to know
about it. Now you can also segment by email clients, activity,
e-commerce data, and more. Sending content that are relevant will
simply keep your readers engaged, and readers that are engaged
normally look forward to your newsletter and share it with their
your spam rules
A lot of people
normally send spam just because they also don't know any better.
Always read up on the CAN-SPAM act in order to avoid any trouble.
Let’s say you are allowed to send bulk email only to the people who
specifically asked to be on your mailing list. So if you actually collected
email addresses for an event invitation or a lunch giveaway, then
you don't really have permission to send them marketing
emails unless you already made that clear to them at signup. Try
to add an obvious unsubscribe link in all email, and don't always
forget to remind subscribers the way they got on your list in the
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Emails and Follow-ups
No matter the
advances in technology that we have witnessed in the last two decades,
the business world is still running on email. You don’t actually
have to cherry pick the statistics because email wins across virtually
people prefer to receive promotional content through email, compared
to 17% who prefer social media.
of people who visit from email
marketing usually purchase something as when compared to just
2.49% of people who visit from search engines and about 0.59% of
people who visit from social media.
But the truth is that
like with anything worth doing, effective
email marketing actually needs attention to detail and some
persistence. You will have to take advantage of all opportunity and
also know when and what to send.
Now how is it
possible for us to make email
marketing line up more with the inbound methodology, and then make
it more user-friendly? You will have to get creative with the way you
can always add value for your customers through several types of email
are some reasons that are very important:
actually found that colored visuals normally increase people’s
willingness in order to read a piece of content by 80%.
content is more than 50X very likely to be shared on social media than
any other types of content.
that has relevant images normally gets 94% more views than the content
that has no relevant images.
are always liked and shared on social media 3X more than some other
type of content.
that normally view video are 1.81X very likely to buy than
content that people want to share
The truth is when so
many people think about a very
successful email, they only think about deliverability, opens, and
then clicks. But a very
engaging email will have to do more than that; it should be able
to compel subscribers to share the message with so other people. This
will not only assist in increasing your reach, but it will also lead
to an increase in conversions, all while delighting your subscribers
which is win-win-win, right?
Now how do you plan
to get people to forward your emails and what types of content and
messaging gets shared the most or does adding some certain email
tactics lead to an increase in shares?
In a research that
was done by Litmus, over half a million email that was send were
actually examined in order to reveal the reasons some emails normally
go viral ... and some others do not.
below are four main reasons why an email normally gets shared.
a triggered or segmented message
are two main ways you can use in order to make your emails more
relevant and targeted:
up triggered messages in reply to behaviors of subscriber, like
signing up for a webinar.
your lists based on attributes, like the levels of subscription.
content is personalized
email asks them to share it with their network
about something naturally shareable
ask subscribers to add you to their contact list
Now each subscriber
has the chance to whitelist you in their own inbox. This can avoid
messages that are confusing and then keep inboxes from filtering you
out. So how are you going to get your readers to give you their
approval stamp? All you will have to do is to ask.
You can simply ask in
just two ways and your choice will actually depends on how long you
will like your request to be and if you also have a site to host an
instruction page on.
can ask Subscribers to include you to their safe sender or contacts
list - This way, each subscriber will be able to take the right action
for their ISP. This is very fast to implement.
can ask subscribers to whitelist you, and then give them complete
Subscribers may like
a custom guide for their ISP. You can simply build your own or make
use of a template from sites such as EmailDeliveryJedi or
CleanMyMailbox, then just host it on your site.
The confirmation page
of your opt-in is actually
a very good opportunity to present subscribers with an offer that is
exclusive. So many opt-in
“thank you pages” only thank the user for subscribing and give
them details on the way to confirm their sign up. Construction
handyman by name Tim Carter, of AskTheBuilder.com actually went one
step ahead by giving his subscribers a deal that is exclusive which
they won’t find anywhere else.
Have it in mind that
this isn’t the right time to up-sell; instead it’s an opportunity
to introduce new subscribers to something that is very small and also
beneficial, like remodeling checklists in the case of Tim. Another
thing that was special is how he was able to lead them directly to the
call-to-action button by just giving it a very noticeable red border.
This one step that is exclusive can easily represent a very
significant increase in profits just by editing your thank you page.
it mobile friendly
If a campaign is not
able to show up on mobile devices, then it may not perform very well.
Now you have to know that everything you send should be
mobile-friendly. According to a research, over 63 percent of Americans
and about 41 percent of Europeans normally close or even delete an
email that's not actually optimized for mobile. So this might be the
right time to start making use of a very responsive template.
the links and call to action obvious
The purpose of your email marketing campaign is to actually increase traffic to your website
and landing page. Because no clicks also mean no customers, it is a
very simple thing. So try to always make your links very obvious and
then give readers more than one chance to interact. This can also be
assisted with powerful calls to action that normally speak to feelings
and emotions because a simple “click here” just won’t cut it
overwhelm your subscribers
Your subscribers are
actually looking for ways to gain some information that is the reason
they sign up for an email
course so you don’t have to overwhelm them with a lot of
content. You just have to be respectful of your subscribers and always
give them what they want. This means you have to always keep your
emails very short and also being open about how many emails they are
going to receive. If your email course is a 9-part email course, you
will have to let your subscribers know from the very start so that
they will know what to expect.
Optimize Strategy & Retest
If you are not really
aware of how you are doing or how you can improve? Always analyze and
gather your data in order to see what is not working and what is
working. You can simply do this through A / B Testing campaigns. This
normally shows you the way little changes can easily make a very big
impact. A tool that is incredibly useful, such as A / B Testing
campaigns normally cover four variables: Subject line, Form name,
Content, and also Send time, and it also give you actionable insights
to make a “Winning Combination” of open rate, click rate or even
total revenue, as well as the independent data which you can choose
Now when it actually
comes to list building, a lot of people know that they will have to
sign up for an autoresponder
service, create an opt-in
page that has an incentive for your visitors in order to give you
their email address and first name, and immediately your visitors have
signed up to become your list subscriber, you’ll have to build a
relationship with them.
But how exactly do
you intend to build a relationship with the subscribers in your list,
and then gain the trust from them that you are that person who can
assist them with their issues they have (in the niche which you are
in), and that they can easily trust your product recommendations?
Here are some easy
tips which you can use that will assist you build a very effective
2-way relationship between you and the subscribers in your list.
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